I’ve been a fan of online dress up games since before they were made for anyone older than about 8 years. Thankfully, the fast-growing fashion e-commerce industry has made developing such games for adults more worthwhile. My lastest digital styling obsession is Covet Fashion app, from Burlingame-based game firm, CrowdStar.
The iPhone note you see here is one I look forward to daily, because it means I have more gameplay ammo. For those that like to create outfits using digital tools the game is very engaging. It’s a great mix between games where you dress up digital “dolls” and sites like Polyvore.com, which feature real clothes, but no bodies to put them on.
The object of the Covet Fashion game is to enter events which require you to create looks for a specific occasion. If your look is highly rated by the community you win a piece of fashion to add to your virtual wardrobe. Access to events is limited by either the value of your closet or the necessity to use a certain brand in your look. Some brand-sponsored events feature a real prize for the top-rated look, as judged by the community and the Covet Fashion team. More