• Collector’s Paradise: eBay Joins the Content Curation Party

    When eBay introduced collections a few months ago I wondered if they were a replacement for their not-so-slick lists. Themselves a fairly new extension of the veteran Watch List, lists were a way to categorize all those things you “watch” – often with no real intention to buy. They encourage the rampant window shopping that,(…)

  • #FTW14: Mobile Apps for Offline Shopping

    @FashionFinderDk and @ElephantiApp are working to convert mobile surfers to brick and mortar shoppers #RetailTechSummit #FTW14 — Mary Egbula (@eightyjane) March 2, 2014 The Retail Tech Summit took place Sunday, March 2nd, as part of San Francisco’s Fashion Tech Week 2014. The event featured presentations and panel discussions from companies that are using technology in(…)

  • Colourlovers x Betabrand

    The Green Light by eightywww.COLOURlovers.com From Colourlovers.com: “Betabrand is partnering with COLOURlovers for an incredible new contest. Betabrand, a company based in San Francisco, is an online community that designs, manufactures, and releases new items every week! They are now launching a new clothing line for women and we’re going to help them choose colors(…)

  • Diary of a Digital Stylist: Covet Fashion App

    I’ve been a fan of online dress up games since before they were made for anyone older than about 8 years. Thankfully, the fast-growing fashion e-commerce industry has made developing such games for adults more worthwhile. My lastest digital styling obsession is Covet Fashion app, from Burlingame-based game firm, CrowdStar. The iPhone note you see(…)

  • Managing Freelancer Success – Will the oDesk-Elance Merger Help?

    There are some that use freelancer platforms for the purpose of earning a bit of extra cash. For a growing number, though, the work found on sites like oDesk and Elance (my two most used) are not just side gigs – they are part of – or wholly – the source of full-time employment. Accordingly,(…)

  • Assertion: Jack in the Box is anti woman.

    As if we need more reasons not to eat Jack in the Box, an apparently-not-new commercial (I get most of my TV via the likes of Netflix) has made it blatantly clear that leadership in the company has little to no respect for the skills and talents required of a good social content strategist. In(…)

  • Interior Style: Work-Life Balanced Office Spaces

    Contemporary Home Office by Huntington Beach Interior Designers & Decorators Domicile Interior Design If you’re new to a work-from-home lifestyle, you might still be relishing the freedom to work from the couch in your sweats, or at the kitchen table in your PJs. It doesn’t take long, however, before these purported luxuries become a real(…)

Collector’s Paradise: eBay Joins the Content Curation Party

ebay collections as content strategy

When eBay introduced collections a few months ago I wondered if they were a replacement for their not-so-slick lists. Themselves a fairly new extension of the veteran Watch List, lists were a way to categorize all those things you “watch” – often with no real intention to buy. They encourage the rampant window shopping that, if other members are like me, makes up the vast majority of time spent on eBay. Unfortunately, lists don’t have a sexy* user interface and are buried under vague navigation clicks. The result is they’re forgotten just as quickly as they’re made.

ebay lists and navigation
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#FTW14: Mobile Apps for Offline Shopping

The Retail Tech Summit took place Sunday, March 2nd, as part of San Francisco’s Fashion Tech Week 2014. The event featured presentations and panel discussions from companies that are using technology in new ways to improve retail experiences online and offline. Surprisingly, though, this years selection of presenters skewed toward the offline end of the spectrum. It was a refreshing break from the barage of e-commerce options that dominate the fashion app landscape. I was especially intrigued that among a short list, there were two applications at the summit focus on helping mobile users find brick and mortar shops to patronize.

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Colourlovers x Betabrand

The Green Light
The Green Light by eighty
www.COLOURlovers.com

From Colourlovers.com:

“Betabrand is partnering with COLOURlovers for an incredible new contest. Betabrand, a company based in San Francisco, is an online community that designs, manufactures, and releases new items every week! They are now launching a new clothing line for women and we’re going to help them choose colors for one of their designs. Our users will be choosing five colors for a pair of Betabrand leggings.”

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Diary of a Digital Stylist: Covet Fashion App

covet allowance notification I’ve been a fan of online dress up games since before they were made for anyone older than about 8 years. Thankfully, the fast-growing fashion e-commerce industry has made developing such games for adults more worthwhile. My lastest digital styling obsession is Covet Fashion app, from Burlingame-based game firm, CrowdStar.

The iPhone note you see here is one I look forward to daily, because it means I have more gameplay ammo. For those that like to create outfits using digital tools the game is very engaging. It’s a great mix between games where you dress up digital “dolls” and sites like Polyvore.com, which feature real clothes, but no bodies to put them on.

covet fashion app enter events

The object of the Covet Fashion game is to enter events which require you to create looks for a specific occasion. If your look is highly rated by the community you win a piece of fashion to add to your virtual wardrobe. Access to events is limited by either the value of your closet or the necessity to use a certain brand in your look. Some brand-sponsored events feature a real prize for the top-rated look, as judged by the community and the Covet Fashion team. More

Managing Freelancer Success – Will the oDesk-Elance Merger Help?

freelancer success

There are some that use freelancer platforms for the purpose of earning a bit of extra cash. For a growing number, though, the work found on sites like oDesk and Elance (my two most used) are not just side gigs – they are part of – or wholly – the source of full-time employment. Accordingly, it’s becoming more important that these platforms offer ways for freelancers to evaluate potential clients, just as they are themselves evaluated.

The recently announced merger between the above mentioned companies has, predictably, caused a stir amongst the community of online workers – and the general timber is not a happy one. The loudest cries I’ve heard come from More

Assertion: Jack in the Box is anti woman.

Jack_in_the_Box_offensive_commercial

As if we need more reasons not to eat Jack in the Box, an apparently-not-new commercial (I get most of my TV via the likes of Netflix) has made it blatantly clear that leadership in the company has little to no respect for the skills and talents required of a good social content strategist.

In the commercial a young woman prattles on in “social speak” – complete with spoken hashtags & misappropriated slang – while the company mascot stands by in utter incomprehension. Yet it’s not the bubble head that is portrayed as the ditz, it’s the woman whom the company has ostensibly hired to manage the brands dialogue with the public online. More

Interior Style: Work-Life Balanced Office Spaces

If you’re new to a work-from-home lifestyle, you might still be relishing the freedom to work from the couch in your sweats, or at the kitchen table in your PJs. It doesn’t take long, however, before these purported luxuries become a real drag and you start longing for the ergonomic advantages of an office setting. Yet if you have an aesthetically driven career (or personality, in general) the thought of working in stereotypical office is purely terrifying. More

Highlights from Fashion Tech Week 2013

fashion tech week ft west coast leather
PHOTO: Onlookers admire a model in head-to-toe snakeskin during a presentation by West Coast Leather.

#FTW13. There were several hashtags circulating in association with Fashion Tech Week 2013, but I chose the quickest to type. Others, though probably more transparent for the uninitiated, lacked elegance and specificity. And in any case, FTW13 better echoes how I feel about my decision to relocate to the city of San Francisco: win. More

Spring Jewlery Trends 2012

With fashion month having just wrapped up, we’ve been spending a lot of time looking forward to Fall 2012. However, the spring season of 2012 is officially here! That means it’s time to cycle back a bit and look at what we want to wear right now. And since no wardrobe is complete without the finishing touches, we’ve got to look to what’s hot in the jewelry world for spring 2012.

Find out more on the Stylywear Blog