Once upon a time gaming was relegated to the Dungeons-and-Dragons sort of crowd. Yet as our lives evolve to include the more and more time spent with computers and mobile devices, games and other interactive applications are becoming the norm for everyone. The fashion world is no exception to this trend, as brands and media outlets are devising fresh ways to interact with new millennium fashion fans…

  • Dress-Up Games & Stylist Sites
  • Facebook Games
  • iPhone Apps
  • Augmented Reality

Brand awareness is certainly a big motivator for those that advertise online, but what these companies ultimately want is for us (readers, shoppers, and whatnot) to take action. Creating games and other interactive features does help to prompt a web surfer to act, but whether that action leads directly to sales remains to be seen.

Read the full article at the FashionStake Blog.