Highlights from Fashion Tech Week 2013

fashion tech week ft west coast leather
PHOTO: Onlookers admire a model in head-to-toe snakeskin during a presentation by West Coast Leather.

#FTW13. There were several hashtags circulating in association with Fashion Tech Week 2013, but I chose the quickest to type. Others, though probably more transparent for the uninitiated, lacked elegance and specificity. And in any case, FTW13 better echoes how I feel about my decision to relocate to the city of San Francisco: win. More

Spring Jewlery Trends 2012

With fashion month having just wrapped up, we’ve been spending a lot of time looking forward to Fall 2012. However, the spring season of 2012 is officially here! That means it’s time to cycle back a bit and look at what we want to wear right now. And since no wardrobe is complete without the finishing touches, we’ve got to look to what’s hot in the jewelry world for spring 2012.

Find out more on the Stylywear Blog

Ohthatsyou.com – A Fresh Take on Style Advice


New Fashion & Beauty Social Network Site Gives Friends a Place to Give and Get Advice

OhThatsYou.com liberates users to express their “only me” style instead of chasing the “me too” of fashion

PR Newswire

REDWOOD SHORES, Calif., Aug. 23, 2011 /PRNewswire/ — Starting September 8, thousands will gather at the world’s fashion capitals for the bi-annual extravaganza that is Fashion Week. Many more will have a virtual presence, using laptops and mobile devices to view and discuss the styles coming down the runway. Even with the integration of high tech and high fashion, a phenomenon dubbed Fashion 2.0, there continues to be a disconnect between imaginative designs and personal style. Fashion and beauty sites either suggest fantasy ensembles that wouldn’t fit most people, or they use simple-minded quizzes that produce fashion tips that are inaccurate, too generic or too overwhelming. More

2011 Color(s) of the Year

Color experts Pantone, ICI, and Benjamin Moore have chosen their colors of their year for 2011. Find out how shades of these colors are appearing in fashion.


Minimalism has ruled fashion lately, and with it neutral colors like camel, grey, black, and white have dominated. The serious mood descended upon the world of apparel as the global economy hit some turbulence. Wisely, designers, brands, and fashion consumers turned to staple items in durable colors as sensible choices. The economic climate has still got some clearing to do, but it seems folks have seen the light at the end of the downturn tunnel. And for fashion that light is colored a sweet, citrus yellow. More

[POLL]: Does Pre-Fall Need a New Name?

As we speak designers around the world are rolling out Pre-Fall collections for 2011, but unless you are looking for them you aren’t likely to see much coverage. The collections are often shown presentation style and sans the flashy events and parties that many have come to associate with fashion shows. So it’s easy to see why these new offerings don’t garner mass attention. Designer Michael Kors, however, has another theory on why people don’t drool over Pre-Fall fare.

“Everyone knows now that resort is important, but because the name ‘pre-fall’ is so ugly no one wants to acknowledge that these are the clothes you actually put in your closet,” said Kors. The sportswear king also lamented the premature wearing of heavy winter items at fashion week, saying the Pre-Fall items are more appropriate to the occasion. “You see everyone in the front row bundled in furs and tweeds in September and it looks insane!”

Above: Pre-Fall looks from (L to R) Pringle of Scotland, Oscar de la Renta, Jason Wu, Reed Krakoff, and Elie Tahari. Read the rest of the above article and take the poll at the FashionStake Blog

Holiday Party Wardrobe Guide

Post Halloween and especially after Thanksgiving hits there is a constant opportunity for Holiday parties for anyone with even modest social and/or professional circles. It’s a great time of year to add a touch of glam to an otherwise mundane wardrobe routine. As you’ll see in the up-coming Manifesto, however, we at The Fashion Cult don’t support impulse are trend-driven shopping. Instead, pull together these five basic wardrobe staples to make the season stylish and special.

Essentials include a classic cocktail dress, precious earrings, a decorative clutch, bright or shiny shoes, and a special fragrance. See the full holiday party wardrobe guide at TheFashionCult.com.

Fashion’s Collective: Prestige Should be ‘Hard to Attain’

Photo: A view of Fashion’s Night Out 2010 fashion show – the biggest ever public fashion show in NYC history. via WWD.com

“For something to be considered prestigious it must be of high quality, well reputed, and – perhaps most of all – hard to attain. After all, how impressive would a Harvard degree be if half of the U.S. population held one? Elite brands in fashion trade and media rely on this prestige quotient to stay above the fray and command high levels of respect and retail price. Yet as the fashion industry moves toward what many are calling a more ‘democratic’ model, these brands are at a crossroads. They must adapt to increasing demands of accessibility, while maintaining a sense of exclusivity. To do so, new approaches to doing business are evolving daily.”

Read the rest at fashionscollective.com.

About Fashion’s Collection:
Fashion’s Collective is a resource focusing on the unique opportunities and challenges faced by the fashion and luxury industries online. Divided into marketing and style insights, Fashion’s Collective covers both the pragmatic business opportunities, as well as the fascinating stories of the brands behind them.

Game On! Fashion’s New Interactive Trend

Once upon a time gaming was relegated to the Dungeons-and-Dragons sort of crowd. Yet as our lives evolve to include the more and more time spent with computers and mobile devices, games and other interactive applications are becoming the norm for everyone. The fashion world is no exception to this trend, as brands and media outlets are devising fresh ways to interact with new millennium fashion fans…

  • Dress-Up Games & Stylist Sites
  • Facebook Games
  • iPhone Apps
  • Augmented Reality

Brand awareness is certainly a big motivator for those that advertise online, but what these companies ultimately want is for us (readers, shoppers, and whatnot) to take action. Creating games and other interactive features does help to prompt a web surfer to act, but whether that action leads directly to sales remains to be seen.

Read the full article at the FashionStake Blog.